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Facebook Certified media buying professional Sample Questions:

1. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Merge both audiences and run the campaign only on one audience.
B) Delete Audience #2 and run ads on Audience #1.
C) Change Audience #1 interests to something different that still appeals to apparel.

2. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
B) The ad set running the purchase event should exclude all purchase events from last 30 days.
C) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
D) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
E) Your InitiateCheckout audience should exclude the core audiences.

3. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 2 Campaigns and 1 Ad Set
B) 1 Campaign and 3 Ad Sets
C) 1 Campaign and 2 Ad Sets
D) 2 Campaigns and 2 Ad sets

4. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Tragedy and conflict
B) Dating
C) Mature
D) Gambling
E) Debatable social issues

5. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A) You should stop using the audience where you are spending 20% of the budget.
B) You should unify both audiences into one, as your ad sets are competing with each other.
C) You should stop spending more money on the audiences where you have spent 80% of the budget.
D) You should continue running the ads, as they are working properly.

Solutions: