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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Service Fundamentals | 25% | - Principles of customer service - Professional ethics and standards - Customer expectations and satisfaction |
| Topic 2: Communication Skills | 25% | - Written communication for support - Verbal and non-verbal communication - Active listening techniques |
| Topic 3: Service Delivery & Operations | 15% | - Time management and productivity - Use of support tools and systems - Service process and standards |
| Topic 4: Problem Solving & Conflict Resolution | 25% | - Conflict resolution strategies - Handling complaints and difficult customers - Decision-making and escalation procedures |
| Topic 5: Customer Retention & Loyalty | 10% | - Building long-term relationships - Value creation and follow-up |
1. When customers are sub divided into smaller groups to distinguish purchaser behaviour this is called:
A) Selling power.
B) The local market.
C) Buying power.
D) Market segmentation.
2. When a customer starts to make a complaint you should first:
A) Ask them to see someone else.
B) Ask them to put it in writing.
C) Say sorry.
D) Listen.
3. Chronic Complainers are referred to in time management as:
A) A customer who will complain immediately something goes wrong.
B) Customers who repeatedly complain about service.
C) Work colleagues who constantly complain.
D) Groups of customers who complain about the same thing.
4. Email communication is effective because it is:
A) Not possible to trace.
B) None of the above.
C) Expensive.
D) Suitable for global markets.
5. The most effective way of communicating with customers to get instant feedback is by:
A) Face-to-face communication.
B) Email communication.
C) Written communication.
D) Internet communication.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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