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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

1. A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

A) Viral marketing
B) Experiential marketing
C) Guerilla marketing
D) E-marketing

2. Following scandals such as Enron and legislation such as Sarbannes-Oxley in the US, the emphasis of the finance function of many entities has changed. This has led to which of the following?

3. Company Y is looking into relocating its production from Country P to neighbouring Country O. After researching the cost of production, this move gives the benefit of reduced material and labour costs which more than off-set the costs of transferring the finished goods back into Country P for sale. The decision to relocate the production is classified as which of the following options?

A) Off-shoring
B) Outsourced production
C) Near-shoring
D) Retained production

4. Which of the following does the Data Protection Act 1998 attempt to protect?

A) The directors
B) The employee
C) The shareholders
D) The individual

5. Data science is increasingly important in the production of business focused data It consists mainly of experts with backgrounds in mathematics, programming and computer science Which of the following best describes the attributes of a data scientist?

A) Individuals who can affect or be affected by the organisations actions
B) individuals with the ability to extract meaning from and interpret data from statistics and machine learning.
C) Individuals who flag inefficiencies in the system and potentially suggest improvements and test solutions.
D) Individuals who act as an interface between the business functions and data specialists

Solutions: