The secret of preparing adequately for any Microsoft certification test, including MB-220, lies in long learning and thoroughly understanding of all the exam concepts. A great preparation process can help the candidates refresh their skills and the concepts related to the test while providing them with all the important insights. The Microsoft MB-220 exam prep process should comprise of the following steps:
Step 1: Carefully Go Through the Exam Objectives
The first step that the students should follow is to ensure that they are conversant with the MB-220 skills outline. A detailed list of the exam objectives can be downloaded directly from the certification website.
The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Analyze journey performance - Configure journey tiles and triggers - Design and create customer journeys |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets |
| Topic 3: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Preview, test, and validate emails - Design and create marketing emails - Configure email settings and delivery |
| Topic 4: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Set up event registration and sessions - Create and manage marketing events - Manage event webinars and waitlists |
| Topic 5: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 6: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling |
| Topic 7: Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Create and manage companies - Import and deduplicate contacts |
| Topic 8: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Use segment insights - Create and manage static segments - Build segment queries and filters |
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