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| Section | Weight | Objectives |
|---|---|---|
| Engagement Policies | 12% | - Policy Configuration
|
| Contact Policy and Volume Constraints | 13% | - Contact Governance
|
| Channels | 10% | - Channel Integration
|
| Business Agility in Customer Engagement | 10% | - Operational Excellence
|
| Decision Strategies | 25% | - Strategy Design
|
| Actions and Treatments | 12% | - Action Management
|
| AI and Arbitration | 8% | - Decision Prioritization
|
| Next-Best-Action Concepts | 10% | - Customer Engagement Fundamentals
|
1. An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
If the following volume constraint is applied, how many actions are delivered by the outbound run?
A) 75 SMSes and 25 emails
B) 150
C) 75 emails 25 SMSes
D) 100
2. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
A) Add the risk segmentation rules in the Results tab of the scorecard rule.
B) Add a decision table to a decision strategy and reference it in the scorecard component.
C) Add a decision table to a decision strategy and pass the credit score as the parameter.
D) Add three contact policies that correspond to the three risk segments.
3. HOTSPOT
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
4. U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
A) Map the real-time container to a business structure level
B) Define the starting population
C) Enable web channel
D) Add contact policy rules
5. HOTSPOT
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: Only visible for members | Question # 4 Answer: C | Question # 5 Answer: Only visible for members |
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