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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Relate ads to their landing pages
B) Include deals and benefits
C) Filter out unqualified clicks
D) Define a clear call-to-action

2. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) Page security level
B) View-through conversion window value
C) Revenue for conversion field
D) View-through conversion search de-duplication value

3. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

A) Create keywords for unadvertised parts of your website.
B) Use the Google Content Network.
C) Use keywords in your ad title and text.
D) Reduce the cost of your ads by improving the quality score.

4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the higher the bid for the ad position.
B) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

5. You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate?

A) Content > Top Landing Pages > Comparison View
B) Goals > Funnel Visualization
C) Content > Site Search > Search Terms
D) Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab

Solutions: