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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
C) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
D) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

2. A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file.
B) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
C) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
D) Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

3. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

4. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link List
B) Insight Link Hashmap
C) Link Table
D) Insight Link Report
E) Link Hashmap

5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
B) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

Solutions: