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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) A nightly automation with a filter activity
B) An approval process for sending
C) A verification step In the send automation

2. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Reply Mail Management
C) Publication Lists

3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The new email address is from an unsupported domain.
B) The customer has not opted in again with the new address.
C) The email address has not been updated in All Subscribers.

4. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email 5ends by User
B) Email Performance Over Time
C) Account Send Summary

5. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Filter Data Activity
B) Random Data Extension
C) SQL query activity

Solutions: