DMI PDSMM Exam : Professional Diploma in Social Media Marketing

  • Exam Code: PDSMM
  • Exam Name: Professional Diploma in Social Media Marketing
  • Updated: Aug 29, 2026
  • Q & A: 0 Questions and Answers

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DMI PDSMM Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Social Media Strategy & Planning25%- Social media landscape and trends
- Goal setting and KPIs
- Audience research and persona development
- Social media policy and governance
- Competitor analysis
Topic 2: Analytics, Measurement & Optimization15%- Continuous improvement
- Social listening and sentiment analysis
- ROI calculation
- Key metrics and reporting
Topic 3: Platform Selection & Management25%- Platform algorithms and best practices
- Profile optimization
- Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok
- Community management and moderation
Topic 4: Social Media Advertising15%- Paid campaign setup and targeting
- Ad formats and optimization
- Budgeting and bidding strategies
- Retargeting and lookalike audiences
Topic 5: Content Strategy & Creation20%- AI tools for content creation
- Content planning and calendars
- Video and live content production
- Copywriting and visual content

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