Oracle 1Z1-1031 Exam : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

  • Exam Code: 1Z1-1031
  • Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
  • Updated: Aug 07, 2026
  • Q & A: 75 Questions and Answers

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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionObjectives
Topic 1: Audience Management- Category and taxonomy configuration
- Segment creation and management
Topic 2: Oracle Marketing Cloud Data Management Platform Overview- Platform capabilities and use cases
- Architecture and components
Topic 3: Implementation and Configuration- Tagging and BlueKai integration
- Site and server data collection methods
Topic 4: Data Onboarding and Integration- Data governance and privacy considerations
- Data sources and ingestion methods
Topic 5: Activation and Reporting- Reporting and analytics insights
- Data activation workflows

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Audience Usage Report
C) Media Discovery Report
D) Funnel Analysis Report
E) Buyer Exchange Report
F) Campaign Activity Report


2. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Only data on users that are seen on a go-forward basis is sent.
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) Uses a transparent 1x1 image pixel
D) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E) Audience data on past users is sent.


3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Provider Exchange report
C) Provider Category report
D) Site Hits report
E) Schedule Hits report


4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The click-through URL must be added to the Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.


5. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) All categories have inventory of more than 10,000 users.
C) Some categories have more than 100,000 inventory.
D) No categories have inventory of more than 10,000 users.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B,C
Question # 3
Answer: D
Question # 4
Answer: C
Question # 5
Answer: C

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