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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option B
C) Option C
D) Option A
E) Option D

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select the "Disable mobile support" advanced configuration option.
B) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C) Click the "Mobile" configuration template.
D) Select "Suppress cache busting" advanced configuration option.
E) Select "Suppress multiple tagging" advanced configuration option.

3. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To prioritize delivery of the most recent users in an audience
D) To hide older audiences and users that are no longer as valuable for targeting

4. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C) It is a pixel for transmitting audience data out in real time at the time of page load.
D) It is a javascript tag used for sending user level category information back to the browser.
E) It is a pixel used for ID swapping.

5. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data sent without authentication
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

Solutions: