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| Section | Weight | Objectives |
|---|---|---|
| Offer Decisioning | 12% | - Static vs dynamic offers - Understanding offer decisioning stages - Configuring offers and decision rules - Integrating offers in content and journeys - Creating and managing offer collections |
| Campaign and Journey Optimization | 48% | - Evaluating journey performance and results - Validating and testing journeys - Using unitary and business events - Building customer journeys |
| Foundations of Adobe Experience Platform | 20% | - Datasets: profile-enabled vs non-profile - XDM and data governance basics - Data loading and troubleshooting - Profiles, audiences and identities - Data types and usage in journeys |
| Content Authoring | 20% | - Personalization with profile and event data - Landing pages and subscription management - Content experiments and testing - Using templates, fragments and assets - Creating messages: email, SMS, in-app, push |
1. An email developer is building a data-driven email that must render a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to use the simple personalization picker to insert the product name, the field is disabled.
Why is this happening and what must be done?
A) The field is disabled because the developer does not have the correct permissions to use list-type fields.
B) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
C) The field is disabled because the email template does not support list rendering.
D) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
2. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?
A) A 'Read Audience' activity
B) An 'Audience Qualification' activity
C) A 'Condition' activity
D) An 'Event' activity
3. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?
A) A Dynamic Collection
B) A Static Collection
C) A Personalized Collection
D) A Manual Collection
4. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?
A) Edge
B) Streaming
C) Scheduled
D) Batch
5. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?
A) In the Decision's ranking criteria.
B) In the offer's Eligibility Rules.
C) In the Collection's properties.
D) In the offer's Placement settings.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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