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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Measure the audience of Austrian followers on existing platforms
B) Ask community members to send profiles in Austria to follow
C) Adapt the local dialect and reuse highly successful content
D) Run targeted ads to lookalike audiences in Austria

2. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
B) Remove the member from the group and delete all comments and posts from the last 30 days.
C) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
D) Share the rules and guidelines as a comment on their post and monitor for future violations.

3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Provide discount codes to community members who buy early bird tickets
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Reach out privately to community members who might be interested in attending

4. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Ask members which types of tools and content they want more of.
B) Repurpose content by reviewing and recycling previous posts.
C) Increase engagement-type posts and use only new content to create engagement.
D) Research and change the content types to align with the demographics of all community members.

5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) A company-branded profile used by all community managers with each reply signed by name
B) The agreed result from a recent poll stating that each community manager will use their initials
C) The personal profiles of each community manager to make it clear who is replying
D) The approach that the team agreed upon and the company approved

Solutions: