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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly desk (or secondary) research.

A) False
B) True

2. Secondary research is defined as research executed and published by a market research firm.

A) False
B) True

3. Which of the following might be included in a non-financial scoring model?
I. Ability to leverage core competencies
II. Strategic Alignment
III. ROI
IV. Technical feasibility

A) All
B) I, II, IV
C) None
D) II, IV

4. In a test market, a representative piece of the total market is chosen for a dress rehearsal of the product and its marketing plan.

A) False
B) True

5. Lean processes are focued primarly on:

A) Making processes more Agile
B) Removing waste
C) Encouraging cross-functional integration
D) Putting more discipline into processes

Solutions: