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IBM 00M-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

Question 1

Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A. Mobile framework.
B. Mobile starter store.
C. Commerce light.
D. Mobile shopping studio.

Question 2

Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A. Central decisioning.
B. Social platform.
C. Customer clustering.
D. Data mining.

Question 3

Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A. Cross-channel campaign management.
B. All of the above.
C. Customer segmentation.
D. Unica

Question 4

Elements of a powerful self-service experience include all, EXCEPT one of the following:

A. Target the right experience, to the right user, via the right channel, at the right time.
B. Accommodate product returns, regardless of the context.
C. Create dynamic, engaging, web experiences.
D. Improve loyalty by facilitating integration with social networks.

Question 5

The Smarter Commerce Collaboration Network supports what?

A. Internal product development processes.
B. Marketing programs.
C. Transportation providers and partners.
D. Customer interaction regarding new products and concepts.

Solutions: