Salesforce AP-214 Exam : Marketing Cloud Advanced Cross Channel Accredited Professional
- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
- Updated: Nov 08, 2026
- Q & A: 102 Questions and Answers
About Salesforce AP-214 Exam Questions
Organizations enrolling employees for the AP-214 exam in 2026 can set up long-term cooperation with DumpsActual: teams using Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional materials receive a discount of more than fifty percent from the second year onward.
Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Price: | $200 USD |
| Real Exam Qty: | 55 |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Passing Score: | 65% |
| Related Certifications: | Marketing Cloud Administrator Marketing Cloud Email Specialist Marketing Cloud Consultant |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Sample Questions: |  |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys - Configure SMS and push notification campaigns |
| Topic 3: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability |
| Topic 5: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Topic 6: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
AP-214 Exam Basics, Support Speed and Discount Programs
- Email Marketing Advanced Concepts (25%)
- Automation and Journey Builder (10%)
- Mobile Messaging (SMS and Push) (20%)
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How does the Wait by Duration activity in Journey Builder work?
- A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
Correct Answer: B 🗳️
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. No limit
- B. 15
- C. 100
- D. 50
Correct Answer: A 🗳️
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Correct Answer: A 🗳️
What user permission is required to configure SSO in social studio.
- A. Super user
- B. limited user
- C. custom user
- D. full user
Correct Answer: A 🗳️
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What is the fastes way to add a classification to a post?
- A. Macro
- B. Add classification manually to each post.
- C. Classification cannot be added to a post
Correct Answer: A 🗳️
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