IBM M2020-229 Exam : IBM SPSS Predictive Analytics Sales Mastery v1

  • Exam Code: M2020-229
  • Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
  • Updated: Aug 03, 2026
  • Q & A: 45 Questions and Answers

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IBM M2020-229 Exam Syllabus Topics:

SectionObjectives
Topic 1: Industry Applications- Predictive analytics use cases
  • 1. Risk analysis and forecasting
    • 2. Customer churn prediction
      • 3. Marketing optimization and segmentation
        Topic 2: IBM SPSS Predictive Analytics Portfolio Overview- SPSS product positioning and value proposition
        • 1. Business value and use cases in analytics
          • 2. Overview of IBM SPSS Predictive Analytics solutions
            Topic 3: Sales Enablement and Positioning- Customer engagement scenarios
            • 1. Mapping SPSS capabilities to business problems
              • 2. Identifying customer needs for predictive analytics
                Topic 4: Competitive and Solution Differentiation- Competitive landscape understanding
                • 1. IBM SPSS differentiators vs alternative analytics tools
                  • 2. Key selling points and positioning strategy

                    IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

                    1. Which question is most appropriate to ask when selling SPSS Data Collection?

                    A) Do you have projects where knowing what your customers thought would impact your decisions?
                    B) How do you currently deploy your analytics results?
                    C) How consistent is your decision making?
                    D) Are you able to analyze individual transactions to identify purchase patterns?


                    2. An enterprise customer wants to generate scores on demand. Which feature in SPSS Collaboration and Deployment Services best meets their needs?

                    A) Custom dialog publication
                    B) Real time scoring service
                    C) Job parameters
                    D) Message-based notification


                    3. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

                    A) Complete statistics integration
                    B) Automatic data preparation
                    C) Auto clustering
                    D) In-database mining


                    4. What is the main capability of SPSS Statistics?

                    A) Prediction
                    B) Analysis
                    C) Automation
                    D) Collaboration


                    5. A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?

                    A) Authoring
                    B) Management
                    C) Reporting
                    D) Interviewing


                    Solutions:

                    Question # 1
                    Answer: A
                    Question # 2
                    Answer: B
                    Question # 3
                    Answer: D
                    Question # 4
                    Answer: B
                    Question # 5
                    Answer: A

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