IBM M2090-618 Exam : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Aug 15, 2026
  • Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Sales Process and Enablement- Sales methodology
  • 1. Discovery and qualification
    • 2. Solution positioning and closing
      Midmarket Value Proposition- Customer segments and use cases
      • 1. Midmarket business needs and challenges
        • 2. Value-based selling approach
          IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
          • 1. Data analytics and reporting fundamentals
            • 2. IBM Cognos Analytics positioning
              Solution Positioning and Differentiation- Competitive differentiation
              • 1. IBM analytics advantages
                • 2. Use case mapping to products

                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  1. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

                  A) Finance will own and influence a high percentage of IT budgets
                  B) Marketing will own and influence 50 to 60% of the IT budget
                  C) IT has a seat at the table to facilitate innovation
                  D) HR will own and influence over 50% of the of IT budgets


                  2. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

                  A) Business Intelligence
                  B) Smarter Commerce
                  C) Predictive Analytics
                  D) Financial Performance Management


                  3. Which is the most important question to focus on to address customer need?

                  A) Are they satisfied with their current Business Intelligence solution?
                  B) Are they looking for a Business Analytics product?
                  C) Are they using a data warehouse?
                  D) Are they having specific business pains?


                  4. What is the definition of an IBM sales stage 04 qualified opportunity?

                  A) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
                  B) The customer has been BANT qualified.
                  C) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
                  D) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).


                  5. How many IBM sales stages are there?

                  A) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
                  B) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
                  C) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
                  D) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages


                  Solutions:

                  Question # 1
                  Answer: C
                  Question # 2
                  Answer: D
                  Question # 3
                  Answer: D
                  Question # 4
                  Answer: A
                  Question # 5
                  Answer: A

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