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Marketing cloud email specialist
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder |
| Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution |
| Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content |
| Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs |
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