Salesforce MC-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 11, 2026
  • Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 2: Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between the metrics collected in Account Engagement email reporting
- Distinguish between an Email and an Email Template
Topic 3: Administration11%- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin
- Explain the relationship between Account Engagement and Salesforce
Topic 4: Lead Management24%- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Define the capabilities of page actions
- Explain the components and use cases of an automation rule
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Identify the capabilities and use cases of custom redirects
- Explain what a Grade measures and how grading is managed
- Define the capabilities of a segmentation rule
Topic 5: Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A) Conversions
B) Unique Submissions
C) Total clicks
D) Total Submissions


2. There are absolutely no restrictions on how you assign custom users abilities.

A) False
B) True


3. By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers

A) Case records
B) Lead records
C) Opportunity records
D) Account records
E) a Contact records


4. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A) A prospect clicking on a tracked link in an email
B) A prospect being converted from a Lead to a Contact
C) A prospect submitting a form on a landing page
D) A prospect sending an email to their assigned user


5. You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

A) True
B) False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: B,E
Question # 4
Answer: A,C
Question # 5
Answer: B

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