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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. The submission of the form retrieves and restores the previously deleted prospect information including activities.
D. No new prospect is created because the prospect had previously been permanently deleted.

Question 2

The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

A. Company
B. Assigned user
C. Email Domain
D. Score

Question 3

What information cannot be displayed as a graph (line or bar) on the dashboard?

A. All Prospects
B. Opportunities Created
C. Opportunities Lost
D. Conversions
E. Prospects Created

Question 4

You want to track prospects that click on a banner ad. What do you use?

A. Completion actions
B. Page actions
C. Lead scoring and grading
D. Customer redirect

Question 5

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

A. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
C. The marketer archives the prospect, but cannot permanently delete their data.
D. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

Solutions: