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NEW QUESTION 14
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- B. A form hosted on the company website that fires the entry event via REST API.
- C. A form hosted on the company website that fires the entry event via SOAP API.
- D. A Smart Capture form hosted in CloudPages that populates the entry source.
Answer: C,D
NEW QUESTION 15
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Adopt a Cart Abandonment Email Campaign
- C. Introduce more identity verification steps in check out process
- D. Increase volume of emails to a wider audience
Answer: A,B
NEW QUESTION 16
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Suppression list
- C. Template-based emails
- D. Automation Studio
- E. Triggered Send
Answer: A,C,D
NEW QUESTION 17
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: A,D
NEW QUESTION 18
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Query Activity > Data Extension Entry Source > Journey Activates
- C. Import Activity > Decision > Journey Activities
- D. Query Activity > API Event > Automation Studio Activities
Answer: D
NEW QUESTION 19
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
NEW QUESTION 20
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. My Tracking
- C. Data Views
- D. My Reports
Answer: B
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 21
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Combine each individual's channel contact information under one record.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Use Marketing Cloud Connect to include data from Sales Cloud.
Answer: B,D
NEW QUESTION 22
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
Answer: B
NEW QUESTION 23
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-one relationship between Orders and order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: C,D
NEW QUESTION 24
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. Deliverability issues on account
- B. High Watermark if journey builder
- C. Preference center is too strict
- D. Email frequency too high
Answer: B
NEW QUESTION 25
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Marketing Cloud API
- B. Link to the Web Analytics SFTP
- C. Link to the Web Analytics Provider API
- D. Link to Marketing Cloud data extensions
Answer: D
NEW QUESTION 26
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single lookup function
- B. AMPScript a single LookupOrderRows function
- C. Dynamic content via the Dynamic content wizard
- D. Server side JavaScript a single LookupOrderedRows function
Answer: B
NEW QUESTION 27
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Relational data extensions with primary keys to match subscribers with their data
- B. Attribute group in Contact Builder for segmentation
- C. Data Extension Entry Source in Journey Builder with a filter
- D. Lst model and Groups in Single Send Journeys
Answer: D
NEW QUESTION 28
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. When to send the email
- B. What the offer will be
- C. How to determine engagement
- D. Who the offer come from
Answer: B
NEW QUESTION 29
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. If testing/development business unit($) is required
- B. Number of Sales Cloud sandboxes
- C. If data/content needs to be segregated between brands/geographies
- D. Number of brands/geographies which NTO operates
- E. Number of Marketing Cloud users.
Answer: A,B,D
NEW QUESTION 30
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 31
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These are following steps for registering the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
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