Updated Nov 12, 2021 C-C4H260-01 Exam Dumps - PDF Questions and Testing Engine
New (2021) SAP C-C4H260-01 Exam Dumps
SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
NEW QUESTION 36
You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?
- A. Define a function for accounts and contacts.
- B. Define a team member role for accounts and contacts.
- C. Define different ID origins for accounts and contacts from SAP S/4HANA.
- D. Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.
Answer: C
NEW QUESTION 37
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Categories and Limits
- C. SAP Cloud Platform Extensions
- D. Communication Systems
- E. Communication Users
Answer: B,D
NEW QUESTION 38
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Custom CDS Views View Browser Export Software Collection
- B. Import Data View Browser Export Software Collection
- C. Custom CDS Views Custom Analytical Queries Export Software Collection
- D. Import Data Custom Analytical Queries Export Software Collection
Answer: A
NEW QUESTION 39
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Segmentation objects and attributes
- B. Segmentation profiles
- C. Key mapping of segmentation objects
- D. Data sources
Answer: B
NEW QUESTION 40
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Rate of Opened Messages
- B. Unique Click Through Rate
- C. Hard Bounces
- D. Sent Messages
Answer: A,D
NEW QUESTION 41
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Map free text
- B. User lists
- C. User interface adaption
- D. Manage interest
Answer: A
NEW QUESTION 42
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct Answers to this question.
- A. None
- B. Do a hotfix export
- C. None
- D. Add items to your software collection
- E. Check items of your software collection for inconsistencies and dependencies
- F. None
- G. None
- H. None
- I. None
- J. None
- K. None
- L. Create a change project
- M. None
- N. None
- O. Export campaign history
- P. None
- Q. None
- R. None
Answer: B,D,E
NEW QUESTION 43
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. Digital Asset Management Systems
- C. SAP Product Content Management
- D. Simple Content Repository
Answer: B
NEW QUESTION 44
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 45
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
- A. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- B. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- C. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- D. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
- E. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
Answer: C,D,E
NEW QUESTION 46
Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.
- A. Exporting planning data to file
- B. Allocating budget
- C. Publishing budget plans
- D. Adjusting a planned budget and showing a planned budget by media type
- E. Showing and using a reference measure
Answer: A,D,E
NEW QUESTION 47
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A budget plan
- C. An internal order
- D. A work breakdown structure (WBS) element
Answer: C,D
NEW QUESTION 48
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.
- A. Product Recommendation
- B. Agreements
- C. Order
- D. Master Data
- E. Coupons
Answer: A,C,E
NEW QUESTION 49
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 50
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Make sure the source system is sending the Validation Status attribute.
- B. Configure the priority for each origin of contact ID.
- C. Load the more reliable data sources before other ones.
- D. Set up a communication medium for each source system.
Answer: D
NEW QUESTION 51
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Flag Contacts for Deletion Based on Target Group
- C. Interactions: Flag Interactions for Deletion
- D. Interactions: Delete Flagged Interactions
Answer: A,B
NEW QUESTION 52
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If two rule models with the same validity are active, no rule model is executed.
- B. A score can have more than one rule model, because rules can have different validity and application scope.
- C. If a rule consists of more than one condition, they are always logically combined by OR.
- D. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
Answer: B,D
NEW QUESTION 53
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Assign to Segmentation
- B. Segmentation Objects and Attributes
- C. Data Sources
- D. Key Mapping of Segmentation Objects
Answer: D
NEW QUESTION 54
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Content area
- B. Performance area
- C. Collaboration area
- D. Spend area
Answer: A
NEW QUESTION 55
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SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
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