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HP HP2-B22 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Customer Needs and Sales Positioning | - Identifying customer printing requirements
- 1. Usage patterns and workload analysis
- 2. Small business vs enterprise needs
- Solution selling approach
- 1. ROI and efficiency arguments
- 2. Value-based selling techniques
|
| Topic 2: HP Imaging and Printing Group (IPG) Portfolio Overview | - Printers and multifunction devices
- 1. Inkjet printing solutions
- 2. Laser printing solutions
- Printing ecosystem
- 1. Hardware, software, and services integration
- 2. Managed Print Services (MPS)
|
| Topic 3: HP Printing Supplies and Consumables | - Competitive supplies positioning
- 1. Counterfeit and third-party risks
- Original HP supplies value proposition
- 1. Total cost of ownership considerations
- 2. Print quality and reliability
|
| Topic 4: Competitive Landscape | - Printer market competitors
- 1. Key competitive differentiators
- HP positioning strategy
- 1. Brand trust and ecosystem strength
|
| Topic 5: Services and Solutions | - Managed Print Services (MPS)
- 1. Cost control and optimization
- 2. Device lifecycle management
- Security and sustainability
- 1. Environmental sustainability programs
- 2. Secure printing solutions
|