DMI Professional Diploma in Digital & Social Selling : PDDSS Exam

  • Exam Code: PDDSS
  • Exam Name: Professional Diploma in Digital & Social Selling
  • Updated: Sep 01, 2026
  • Q & A: 0 Questions and Answers

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DMI PDDSS Exam Syllabus Topics:

SectionObjectives
Lead Generation and Relationship Building- Prospecting in digital environments
  • 1. Identifying buyer intent signals
    • 2. Social listening for leads
      - Engagement and nurturing
      • 1. Conversation strategies
        • 2. Relationship building techniques
          Foundations of Digital & Social Selling- Digital sales transformation principles
          • 1. Shift from traditional to digital selling
            • 2. Customer-centric selling models
              - Social selling fundamentals
              • 1. Buyer journey in digital environments
                • 2. Social selling definition and value
                  Social Media Platforms for Selling- LinkedIn for B2B sales
                  • 1. Lead generation strategies
                    • 2. Profile optimization
                      - Other social channels
                      • 1. Twitter/X engagement strategies
                        • 2. Facebook and Instagram for social commerce
                          Content Strategy and Personal Branding- Content creation for sales
                          • 1. Engaging sales content formats
                            • 2. Content distribution strategies
                              - Building authority online
                              • 1. Personal brand positioning
                                • 2. Thought leadership content
                                  Measurement, Analytics, and Optimization- Optimization strategies
                                  • 1. A/B testing messaging
                                    • 2. Improving engagement rates
                                      - Performance tracking
                                      • 1. ROI measurement
                                        • 2. Key social selling metrics
                                          Sales Conversion and CRM Integration- Converting leads to customers
                                          • 1. Sales funnel optimization
                                            • 2. Closing techniques in social selling
                                              - CRM and sales tools
                                              • 1. Automation tools for sales workflows
                                                • 2. CRM usage in social selling

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