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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Wait Activity
B) Scheduled Automation
C) Triggered Automation

2. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Overwrite
B) Add and Update
C) Append

3. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Einstein Engagement Frequency
C) Send Throttling

4. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Path Optimizer
B) Scoring Split
C) Frequency Split

5. Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Send Email
B) Wait
C) Verification

Solutions: