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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Contact Builder > All Contacts > Email
B) Email Studio > Email > Tracking > Sends
C) Studio > Email > Subscribers > All Subscribers
D) Analytics Builder > Reports > Email Send Report

2. A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

A) Contact data in sendable data extensions
B) General tracking data at the job level
C) Contact data in non-sendable data extensions
D) Contact-specific data at the job level

3. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Setup >Data Management > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Contact Builder > Data Extensions > Synchronized Data Extensions
D) Contact Builder > Data Sources

4. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Email Address
B) Name
C) Product Code
D) Subscriber ID
E) Application ID

5. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Conversion/Cart Code
B) Email Conversion Code
C) Recommendation Code
D) Collect Code

Solutions: