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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance |
| Topic 2: Content Creation and Delivery | 24% | - Configure send settings - Select appropriate tools for sending - Manage and organize campaign content - Create and customize email content |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 4: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Import and manage subscriber data - Configure segmentation tools - Design and configure Data Extensions |
| Topic 5: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
Correct Answer: C 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
Correct Answer: A 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
Correct Answer: C 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
Correct Answer: C 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
Correct Answer: A 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
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