DMI Professional Diploma in Mobile Marketing : PDMM Exam

  • Exam Code: PDMM
  • Exam Name: Professional Diploma in Mobile Marketing
  • Updated: Sep 01, 2026
  • Q & A: 0 Questions and Answers

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DMI PDMM Exam Syllabus Topics:

SectionObjectives
Mobile Marketing Fundamentals- Introduction to Mobile Marketing
  • 1. Mobile Consumer Behaviour
  • 2. Mobile Ecosystem
  • 3. Mobile Devices and Platforms
Mobile Advertising- Advertising Channels
  • 1. Mobile Search Advertising
  • 2. In-App Advertising
  • 3. Display Advertising
Location Based Marketing- Location Technologies
  • 1. GPS and Geolocation
  • 2. Proximity Marketing
  • 3. Geo-targeting
SMS and Messaging Marketing- Direct Mobile Communications
  • 1. MMS Marketing
  • 2. SMS Campaigns
  • 3. Permission-Based Messaging
Mobile Strategy and Planning- Strategic Implementation
  • 1. Compliance and Best Practices
  • 2. Campaign Planning
  • 3. Budgeting
Mobile Commerce- Mobile Transactions
  • 1. Mobile Payments
  • 2. Mobile Shopping Experiences
  • 3. Conversion Optimization
Mobile Analytics and Measurement- Performance Monitoring
  • 1. ROI Measurement
  • 2. Mobile Metrics
  • 3. Campaign Tracking
Mobile Applications- Mobile App Marketing
  • 1. App Store Optimization
  • 2. App Promotion Strategies
  • 3. App Development Considerations
Mobile Websites- Mobile Web Strategy
  • 1. Mobile User Experience
  • 2. Mobile Content Optimization
  • 3. Responsive Design

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